Naturium Expands North American Retail Presence

Naturium, a brand from e.l.f. Beauty, announced its expansion with Sephora across Canada and Mexico, bringing its biocompatible, clinically effective skincare to new consumers across North America. 

Delivering affordable luxury for head-to-toe skincare, the brand makes its official debut in Mexico exclusively in Sephora Mexico stores and online, while broadening its Canadian retail footprint online and in Sephora Canada stores nationwide.

Suzanne Pengelly, President of Naturium, commented:

“To see Naturium continue to grow and reach new markets is incredibly meaningful to us. We have been working to expand Naturium’s retail presence internationally and getting the best of Naturium into more hands. We’ve built Naturium around products people genuinely love making part of their everyday routines, and we can’t wait for even more consumers to discover them.”

At Sephora Canada and Sephora Mexico, consumers can find an assortment of Naturium’s bestselling skincare and body care formulas.

To celebrate its launch in Sephora Canada, Naturium is rolling out a brand campaign across Canada. 

The brand will also host an experiential activation on September 12 in Toronto at The Well, where guests can enjoy a special photo booth experience, product education, customized skincare routines, and take home some of the brand’s most loved products.